Your Competitive Edge
What is IM=X®? Integrated Movement Xercize (pronounced IMX) is a cross-conditioning system that includes pilates sequences but adds resistance training and plyometric jumps for a more athletic workout. IM=X® programs can be targeted to distinct populations or tailored for a specific focus – allowing it to address everyone from the amateur to the professional athlete. IM=X Pilates offers an unparalleled commitment to your staff’s education – offering more certification courses and continuing education opportunities than any other franchise, all included in the franchise package.
What type of investor does well with our franchise? We are looking for candidates with strong organizational skills and a passion for fitness. IM=X® provides opportunities for investors looking to capitalize on the increased demand for boutique fitness by developing multiple locations. No fitness background is required. We encourage owners to become certified instructors and all owners and Studio Managers must attend Business and Marketing training. Owners have the option to hire a Studio Manager; however, owners may need to be directly involved in the business in its formative year(s).
What is the total capital required to start your own IM=X Pilates and Fitness franchise? The start up capital ranges from $143 – $208k for a single location. Multi-Packs are available and provide a discount for individuals looking to operate multiple studios. Contact us for more details about our multi-unit development program.
What services will we provide? Our franchise trains your staff to offer IM=X Pilates Reformer, Tower/Barre, Cycle/Tower, Personal Training, and Back Wellness. These services are sold through basic and elite memberships which include access to small group classes and private training. Pricing is determined based upon your local demographics. Typical clients include women over 30, fitness enthusiasts, golfers, athletes, and seniors. In addition, our Therapeutic Exercise program is uniquely tailored for integration into physical therapy and chiropractic offices.
Finding the Best
How do I find the right location? Our real estate team will guide you through every step of the process: from helping you find the best location for your business, through lease considerations like demographics, traffic, terms, build-out and cost-saving techniques.
What equipment will I need? We provide you with an Initial Equipment Package that includes all of the equipment you need to get open (Reformers, Towers, Platforms, Body Bars, Rings and more). Our team will help you determine the correct amount of equipment to maximize your space. Our preferred lending agent can also help you finance your equipment needs.
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Everyone from fitness beginners to hard-core gym rats can benefit from IM=X® Training! The program has been proven effective for all body types and fitness levels, regardless of age, weight or ability. There are specialized IM=X® formats designed for weight loss, athletes, pregnancy, golf and people with back pain. The IM=X Pilates and Fitness Studios offer Semi-Private (small group) as well as Elite Memberships which include Private Training so that you always receive the attention of a certified trainer. Powerful Results Are Achieved Quickly! The combination of strengthening, cardiovascular, and lengthening exercises develops long lean muscles, improves posture, increases metabolism and adds flexibility to the spine. IM=X® changes body composition (muscle to fat ratio). It attacks excess bulk in the hips and thighs and tightens the body’s core muscles for rock-hard abs. And, since IM=X targets the pelvic floor, it can prevent and/or help urinary incontinence (UI). Members consistently report a compelling loss of inches plus feeling taller from attending 3 sessions weekly.