Own a Master Franchise
Master Franchise – FAQs
When you become an IM=X Master Franchise you are becoming an important leader of a powerful brand of fitness, back wellness, pilates, yoga, indoor cycling, ballet bar, and personal training.
The IM=X® Target Markets are Growing…
- Increased demand for pilates-style exercise
- Increased demand for small group training
- Increased use of fitness as medicine
- Increased growth in fitness and wellness franchises
- Increased demand for educated fitness professionals
- Increased demand for core training and functional fitness
- Increased need for smart fitness for older adults
- Increased demand from the baby boomers to stay healthy through fitness
- Continued demand for Weight Loss
- Continued demand for Personal Training
Over the last decade there has been significant growth in the number of dedicated studios offering pilates type instruction. However, these studios have tend to be one-off business operations that do not have uniform marketing efforts, standardized business operations, or staff certification procedures for expanding program offerings. The highly fragmented pilates studio business has provided an opportunity for the IM=X Pilates Fitness franchise to provide business systems and a distinctive brand.
IM=X® (pronounced IMX) stands for Integrated Movement Xercize and our brand has changed traditional pilates so that it could become a powerful adjunct in a physical therapy or chiropractic business:
- IM=X® uses language that is based in exercise science (not words like “hundreds” but rather “flexion with lateral arm” etc.
- The IM=X® fundamentals based on research of the past 2 decades (not traditional practices which can be contra-indicated in back patients)
- IM=X® has made significant fitness program and equipment changes
- IM=X® has also created programs in the following categories: cycling, yoga, ballet bar, personal training, etc
The business model allows you to reach many markets in your designated Master Franchise territory. You will sell to individuals seeking to own a Fitness Franchise, medical professionals who are seeking to get into the wellness sector and investors who are looking for a business opportunity.
The IM=X franchise system is a comprehensive system which includes:
Annual Staff Certifications | Marketing Plans and Materials | Website and Scheduling Software | Proven Business Models | Business Training | Patented Equipment
Build-out planning and signage for uniform appearance | Sales methods and business practices | Growing Brand Recognition | Exclusive Territories | Franchisor Support
Unlike other brands, IM=X® requires less capital.
The total investment for a Medical Add-On Studio (300-1000 sq ft) is approx. $50k; and for a stand-alone larger Fitness Studio it is about $150k. The franchisor even provides equipment inclusive of the franchise fee and also will provide 0% equipment financing for qualified applicants. THUS – your deals can be approved.
Finding favorable locations and lease terms?
Our real estate team will help your customers find the best location for your business. They will guide us through lease considerations: demographics, traffic, terms, build-out and cost savings techniques.
