Fitness Franchise

What is IM=X® (pronounced IMX)?
IM=X stands for Integrated Movement Xercize. It’s an elite fitness program that marries the muscle toning and lengthening benefits of pilates with elements of strength and cardio training to increase flexibility, endurance and muscle tone, while strengthening the spine and abdominal core. IM=X also has complementary programs such as IM=X Yoga, Ballet Bar, Jog Board, Tower, Floor Motion, Cycle/Tower and Spinal Fitness.

How does IM=X® differ from pilates?
IM=X is a cross-conditioning system that includes pilates moves but adds resistance training and plyometric jumps for a more athletic workout. IM=X pilates programs can be targeted to specific populations (i.e. athletes, seniors, back pain, pregnancy); or tailored for a specific focus (i.e. Lower Body Workout, Interval Training Workout, Stretch Workout, Upper Body Workout). The various programming within IM=X makes it possible to address everyone from the couch potato to the professional athlete. We also have a back exercise program which is offered at medical offices. Our Spine Stabilization protocols are unique and deliver powerful results.

What IM=X® services will I offer?
The main services you will be selling are Semi-Private Training (small class) Membership and Private Training Memberships or Packages. Pricing is determined based upon your demographics. Our fitness franchise membership includes women over 30, fitness enthusiasts, golfers, athletes, seniors and individuals with back discomfort. Private training programs are more successful in higher income markets. Please review our suggested Price Levels and the demographics of your region with us.

How much capital do I need to open an IM=X® Pilates Studio franchise?
The Initial Franchise Fee is $22,900 for a Small Studio and $39,900 for a larger Fitness Studio (approx 2500 sq ft). The total capital required is approximately $90,000-$150,000 depending on size, location and other factors. Master Licenses are priced according to market size and demographics.

How do I find the right location and favorable lease terms?
Our real estate team will help you find the best location for your business. They will guide you through lease considerations: demographics, traffic, terms, build-out and cost savings techniques.

How do I bill insurance companies for IM=X® back exercise?
Our back exercise program can be billed by medically licensed practitioners (chiropractors, physical therapists, medical doctors). Please consult your state board for details or review this information with us.

How much equipment do I need to open an IM=X® Pilates Studio?
Your fitness franchise package includes our patented equipment. Depending on the size of your studio, you may require additional equipment (Xercizers, Towers, Indoor Cycling Bikes) – we will help you determine the correct amount of equipment to maximize your space. Our preferred leasing agent can help you finance your equipment needs – call Craig Colling at Paramount Financial at 877-948-6200 or email him at |

How do I expand on my success with IM=X® Pilates?
Franchising provides a business system may be duplicated. We will help you expand your business with additional locations. Another option for owners is Master Franchising. A Master License allows you to sell franchises in an exclusive territory with us helping you every step of the way.


NOTE: Find out more about Master Franchise Opportunities.

Womens Fitness Franchise   Fitness Business Opportunities

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