Advantages
Marketing Support
The IM=X® Marketing Plan: All of our franchisees are trained in our proven business approach. Our marketing and fitness programs are coordinated so you can reach a number of target customer groups: Baby Boomers, Women over 30, Golfers, Athletes, Inactive Adults, Seniors, Back Pain Suffers, Pregnant Women and Working Professionals. Additionally, we have created simple pre-opening steps to reach your customers and establish your business name and location within your community.
Studio Website Development. We create a comprehensive website for you to market your services and provide valuable information to your customers about the program and class offerings. The IM=X Pilates Studio website brings immediate credibility to your business by including quotes from national press on the effectiveness of the IM=X Pilates workouts.
Online Marketing. In addition to providing you with a website, we also launch an online marketing campaign for your business. Our search engine optimization techniques will help you access more customers via the web. Since most people search online today for services, this is an essential component to reaching your customer.
Protected Marketing Web Area. Here you will find many of the tools that you need to operate your business.
- MARKETING: In this section you can select from a variety of brochures, price cards, flyers, postcards, press releases, signs, rack cards and ads for your studio.
- STUDIO DOCUMENTS: Download and print many of your studio’s operational documents — History Form, Fitness Goals Form, Studio Lead Sheet, Workout Guides, Work-study Form, Medical Referral Form, Membership Contracts and more.
- CUSTOM STUDIO DOCUMENTS: Here you will find Gift Cards, Stationery and other promotional items that can be customized for your studio.
- MERCHANDISING OPPORTUNITIES: Order clothing, DVDs, mats and other items for retail to your customers.
